Newsrooms & Organizations
The Numbers
Scale that speaks for itself.
Every figure reflects audience built, story reach, and measurable growth on Instagram — January to July 2026, averaging 106M+ views and 73M+ reach every month.
Who I Am
"Growth isn't a metric on a dashboard - it's an audience that trusts you to show up first, with the story that matters."
I'm the Social Media Manager at Prabhat Khabar Digital, one of India's leading regional news publishers, where I own end-to-end strategy across Instagram, Facebook, X, and YouTube - growth, content pillars, publishing cadence, analytics, and Meta monetization. Over eight years across Times Internet, HT Digital, and News Nation, I built a practice at the intersection of editorial judgment, platform mechanics, and audience psychology. In between, I led an 18-member team as Project Coordinator for the Bihar Police Social Media Cell (via Devout Growth), running digital communication, crisis response, and misinformation management at state scale.
Certification: Google Digital Marketing & E-commerce Professional Certificate
Career Journey
Eight years, five newsrooms.
Core Expertise
Eight disciplines, one system.
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Growth Philosophy
The system behind the scale.
A repeatable framework — not a one-off campaign — built to compound audience growth month over month.
Post Insights — 26.7L Views
Post Insights — 16.6L Reached
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Reels Performance
Individual reel view counts, direct source screenshots
Major Achievements
The record, in full.
Performance Dashboard
Growth, visualized.
Verified monthly performance across reach, engagement, and audience growth — sourced directly from Meta Business Suite and X Analytics.
Meta Business Suite — Content Overview
Direct source screenshot · Jan – Jul 2026
Views & Reach — Trailing 12 Months
Monthly totals, indexed
Engagement Breakdown
Share of total engagement
Followers Added — By Quarter
Net new audience
Saves — Growth Trend
Monthly saves, area view
Case Studies
The work behind the numbers.
Platform Expertise
Facebook, X — and the tools behind them.
The same publishing discipline extended across Meta's other surface and X, backed by an AI-assisted production workflow — January to July 2026.
Facebook — Content Overview
Direct source screenshot · Jan 1 – Jul 31, 2026
X — Monthly Impressions
Direct source data · Jan – Jul 2026
X — Monthly Engagements
Direct source data · Jan – Jul 2026
AI + Modern Workflow
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Leadership
As Project Coordinator for the Bihar Police Social Media Cell, I directed an 18-member team of writers, designers, and video editors — running crisis response and misinformation management at state scale. At Prabhat Khabar Digital today, that same cross-functional discipline drives coordination with editorial, reporting, graphics, and video teams to keep breaking news moving without gaps.
Testimonials
What the newsroom says.
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Contact
Let's build something big.
Based in Patna, Bihar · Open to relocate · Typically responds within 24 hours